Saturday, May 21, 2011
One secret that changes everything in marketing
Here's the problem we all face in
network marketing.
Our small warm market doesn't want
anything to do with our business and our
cold market doesn't know or want
anything to do with us.
Pretty tough situation to find success
in wouldn't you say?
Well it's not something that can't be
overcome.
But let's take a closer look at it
first.
In order to overcome this issue we have
to do one of two things.
1. Grow our warm market until we find a
few people that we haven't hit over the
head with our less than successful
efforts and get them excited enough in
our new business to get started.
2. Somehow have our cold market get to
know us enough to want to do business
with us.
Well I'm going to share with you a
little secret that I've used that's
worked like gang busters to solve this
problem.
I'm going to show you how to turn your
cold market warm.
And the truth is, this little secret
principle to success has been under your
nose all along, you probably just didn't
know it.
So let me ask you a question . . .
What's the difference between your warm
market and your cold market?
Simple right?
Your warm market knows you and your cold
market doesn't.
Well to the next question . . .
Why does your warm market know you so
well?
The answer to this is very simple as
well . . .
You interact with your warm market all
the time.
For instance, you probably speak to your
family and friend at least on a weekly
basis and share ideas and stories about
what's going in their life and yours.
You interact a lot.
On the flipside,
Your cold market, you know, those red
hot leads you buy and call ...
You probably only interact with once.
You make a cold call or send out one
promo email for your business and you
wait to see how they react.
You wanna see whether they join your
business or give you a call or something
like that.
Well there's a problem with this.
They don't know you, so why would they
leap out of their seats to pick up the
phone to get in touch with you because
you sent them an email.
Now ...
If you sent your best friend an email
that said "Hey give me a call later
today" don't you think there would be a
pretty good chance that they would?
The reason is you have a relationship
with your friend where you don't with
your cold market.
So here's how to solve our little
marketing conundrum.
You have to turn your cold market warm
to get them to respond.
How do you do this?
The same way you do with your friends
and family.
Just stay in contact with them on a
regular and consistent basis.
Over time, many of those in your cold
market will become your closest friends
if you treat them like friends.
In your marketing efforts, if you want
to get the best results focus on staying
in contact with your cold market
consistently and over time you'll find
you have a world full of friends ready
to join you in your cause.
network marketing.
Our small warm market doesn't want
anything to do with our business and our
cold market doesn't know or want
anything to do with us.
Pretty tough situation to find success
in wouldn't you say?
Well it's not something that can't be
overcome.
But let's take a closer look at it
first.
In order to overcome this issue we have
to do one of two things.
1. Grow our warm market until we find a
few people that we haven't hit over the
head with our less than successful
efforts and get them excited enough in
our new business to get started.
2. Somehow have our cold market get to
know us enough to want to do business
with us.
Well I'm going to share with you a
little secret that I've used that's
worked like gang busters to solve this
problem.
I'm going to show you how to turn your
cold market warm.
And the truth is, this little secret
principle to success has been under your
nose all along, you probably just didn't
know it.
So let me ask you a question . . .
What's the difference between your warm
market and your cold market?
Simple right?
Your warm market knows you and your cold
market doesn't.
Well to the next question . . .
Why does your warm market know you so
well?
The answer to this is very simple as
well . . .
You interact with your warm market all
the time.
For instance, you probably speak to your
family and friend at least on a weekly
basis and share ideas and stories about
what's going in their life and yours.
You interact a lot.
On the flipside,
Your cold market, you know, those red
hot leads you buy and call ...
You probably only interact with once.
You make a cold call or send out one
promo email for your business and you
wait to see how they react.
You wanna see whether they join your
business or give you a call or something
like that.
Well there's a problem with this.
They don't know you, so why would they
leap out of their seats to pick up the
phone to get in touch with you because
you sent them an email.
Now ...
If you sent your best friend an email
that said "Hey give me a call later
today" don't you think there would be a
pretty good chance that they would?
The reason is you have a relationship
with your friend where you don't with
your cold market.
So here's how to solve our little
marketing conundrum.
You have to turn your cold market warm
to get them to respond.
How do you do this?
The same way you do with your friends
and family.
Just stay in contact with them on a
regular and consistent basis.
Over time, many of those in your cold
market will become your closest friends
if you treat them like friends.
In your marketing efforts, if you want
to get the best results focus on staying
in contact with your cold market
consistently and over time you'll find
you have a world full of friends ready
to join you in your cause.
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