Using simple online newsletter
advertising I was able to quit my job
back in 2005 and today using the EXACT
same strategies I'm able to drive 2000+
leads in less than 24 hours on call.
Just imagine by this time next week
having a 2000+ lead day ... How would
that change your business?
For me, it's changed my life ...
I also shared with you yesterday what
makes newsletter marketing so powerful.
It's all about "responsiveness", and
online ...
You won't find a more responsive lead
than you will with newsletter
advertising because of how it's set up.
People looking to solve their problems
or follow their passions sign up for
topic specific newsletters to gain more
information by email on that specific
topic and when you ...
Place an ad in a newsletter like that
you're going to end up driving a LOT of
highly responsive traffic your way.
Then it REALLY gets exciting when you
have 5 or 10 different newsletter ads
like that set up on autopilot to go out
for you on a monthly basis.
Yesterday I promised that I'd share with
you the BIGGEST Mistake most new
newsletter marketers make when they get
started, so let's dig into it.
MISTAKE #1: "Quality Control"
Make no mistake, this ONE singular
mistake is the BIGGEST mistake most new
newsletter marketers make.
It costs them a LOT of money, and I've
even made this exact mistake to the tune
of $2,683 on a single ad.
Imagine, making one slight mistake and
having it cost you $2,683.
It sucks, so my goal in today's lesson
is to make sure you NEVER make this
mistake in your newsletter marketing
efforts.
I call this mistake "Quality Control"
because the truth is, most new
newsletter marketers simply choose the
WRONG newsletters to place their ads in
in the first place.
You get this wrong and you've got little
to no chance of creating that 2000+ lead
day yourself.
When I made this mistake I paid $2,683
for a newsletter that was SUPPOSED to go
out to 200,000+ subscribers.
I got all the other steps right (I'll go
through those in next few lessons), but
because I got this one step wrong ...
On the day this ad went out I generate
all of 2 unique visitors. Me, and the
guy that stole my money.
A fun day:)
The mistake I made wasn't exactly the
same mistake most new newsletter
marketers make but I made it based on
the same root cause.
Most new marketers will judge a
newsletters responsiveness based on one
of two criteria.
- How cheap it is....
- What testimonials they see on the
"Advertise With Us" page....
Both mistakes are totally
understandable. I mean ...
If you're just getting started you're
probably looking for bargains, and
you're basing those bargains on price,
or ...
You're they're looking for some form of
positive reinforcement before they spend
money, and when they see a bunch of
people praising a newsletter they feel
more confident about their choice.
Makes sense right?
But ...
Here's the REAL deal ...
Neither price nor what other people say
about how great any newsletter is will
dictate the success of your ad.
Price I think you get.... (You get what you
pay for,) but testimonials ...
Those testimonials could be 12 years old
for all you know. Basing whether or not
you should place an ad on something
another person potentially said 12 years
ago isn't going guarantee you see the
same results now.
You don't know what's happened over the
last 12 years. Maybe the newsletter
publisher was growing his list like
crazy back then, but today he hasn't put
a new lead on that list in years, but
he's still charging the same price.
And ...
I don't care how good of a marketer you
are, no marketing magic is going to pull
a response from 12 year old leads.
My point is, if you place an ad with the
cheapest newsletter you can find or the
one with the most testimonials can very
well be the fast path to wasting money.
MANY ... MANY ... new marketers make
this mistake. Don't let it be your's.
Go here now;
.https://daegansmith.infusionsoft.com/go/sas/Jpgroup
I had to learn my lesson the hard way.
It cost me a LOT, that's why today ...
Before I ever place a new newsletter ad
I ALWAYS put each and every potential
newsletter I'm thinking about placing ad
in through a rigorous 6 step quality
control process before I ever think
about spending a single dime.
Never place a newsletter ad without
putting that potential newsletter
through a rigorous "Quality Control"
process.
You do that and you're well on your way
to your first 2000+ lead day, but that's
just first hurdle.
Tomorrow I'm going to share with you the
second biggest mistake most newsletter
marketers make, this mistake is just
crucial, it's the difference between
your newsletter ad getting seen and you
getting a TON of clicks or NOT.
If you want make sure you get maximum
clicks, tune it tomorrow because I'll be
sharing with you how to drive over 3,127
clicks from a single newsletter ad by
NOT making a mistake #2, but for now ...
Go Here To Learn More:
https://daegansmith.infusionsoft.com/go/sas/Jpgroup
If you've been struggling to generate
leads to either build your own list,
grow an organization in a home business
opportunity that you're passionate
about, or just earn some quick and hefty
affiliate commissions, then ...
This will be one of the most important
blog post's that you read.
See, way back in 2005 I discovered a
simple, but highly effective lead
generation strategy, that way back then
allowed me to quit my job and work for
myself, and if we ...
Fast forward to today, that same exact
strategy allows me to drive over 2,000
ultra responsive leads per day passively
anytime I want.
Over the years, this one strategy has
solely allowed me to drive over 200,000
leads and earn well of $1,000,000, and ...
The best thing about it is, UNLIKE many
other traffic generation strategies,
this particular strategy works just as
well today as it did over 7 years ago.
Here's how I first discovered this life
changing and business saving strategy ...
Way back in 2005 I had just gotten
involved in my first home based business
opportunity.
I had high hopes, but I also had a HUGE
problem.
I didn't have a list, and I had less
than $500 to get my business off the
ground.
I knew that if I was going to make any
money, and possibly achieve my long time
goal of finally quitting my job as a
carpenter I was going to have to find
a way to drive quality traffic and
generate high quality buying leads to my
new business, but how?
I mentally went through what I knew
"could" work at that point, things like:
- Pay per click marketing (But I thought
it was too risky and expensive)
- Article marketing (Free, that's great,
but way too slow)
- Search engine optimization (Again,
free, but again too slow)
- Newsletter Advertising (Hmm ...)
Newsletter advertising seemed like an
ideal choice.
It's simple - you place an ad, it goes
out to the newsletter of your choice,
and your reap the rewards.
And ...
It was within my budget - there were
several lists I found under the $100
range that I could test.
I figured, why not?
I still remember to this day, that very
first ad I paid $30 for.
I placed the ad one night, then woke up
the next morning and went to work
totally forgetting about it, but then
...
When I returned home that evening, my
JAW DROPPED!
While I was away at work, I had not only
generated over 100 leads, but I had
recruited 12 people sight unseen into my
little home business.
A rush of joy ran through me. I could
see a light at the end of the tunnel.
Maybe ... Just maybe ...
I had a chance of actually fulfilling my
dream of working for myself in my online
home business.
What did I do next? Call me stupid, but
...
I figured, if it worked once, why not
just do it again, and ...
That's just what I did, as well as ...
Teaching each and every new team member
I found how to do EXACTLY what I was
doing.
It wasn't long, maybe 6 months or so
before that first few turned into
thousands.
It wasn't long after that I quit my job.
That was back in 2005, and I haven't had
to work for anyone else since, and it
was all do to the power of ...
Newsletter marketing.
In fact, to this very day, if I'm doing
anything, building my list to sell my
own information products, promoting a
promising affiliate product, or building
a home business opportunity I ALWAYS
start with Newsletter Advertising, and Ireally think you should too....
go here now;
https://daegansmith.infusionsoft.com/go/sas/Jpgroup
You might be wondering ...
Why is newsletter marketing so
effective?
It's because, there's simply no more
responsive lead that you can generate
online than a lead you get through
newsletter marketing. Here's why ...
People throw around that word
"responsiveness" or "super hot leads"
but what does it really mean?
Responsiveness is a quality that exists
INSIDE the minds of your best prospects,
and ...
The best prospects are the people that
proactively seek solutions to their
toughest problems or proactively seek
continual new information on subjects in
which they are passionate about.
And so, a person who goes out, finds a
newsletter on a subject that they enjoy
or that they believe will help them
solve a problem they are currently
facing and then looks forward to
receiving more information on that
subject by email either daily or weekly,
is a prospect that TRULY is "responsive"
Now ...
Marry that with, you placing an ad in
that newsletter, your prospect opening
that email, seeing your ad, clicking
your link, and then deciding to opt into
your website for more information from
you, and you've just created a super
"responsive" lead,
Go Here To Learn More:
But ... Don't forget ...
When you use newsletter advertising
you're not just sending an email to one
person, you're sending our a message to
1000s, 10,000s, 100,000s, or even
1,000,000s, and when you do that ...
You end up generating 100s to 1000s of
ultra responsive leads in one fell swoop
and a LOT of money with them without
even having to be there.
You control the entire process, no
Google or Yahoo or Facebook, sets the
rules, you do ... And ...
Once you've found one list, then put in
on autopilot, you simple repeat the
process over and over again until you've
got 10 or maybe even 20 lead swoons per
month.
That's how I've done it. That's how I've
built my own monster list, and the truth
is ... There's no reason you can't too.
Now, you might be thinking "If this
newsletter advertising thing is
powerful, then why isn't everyone doing
it?"
That's a great questions.
The answer is simple ...
Newsletter marketing is simple, it does
drive monster amounts of traffic when
down properly, and it's about the most
stably way to build your business into
the future I've experienced first hand,
but ...
Most people make one of 5 major mistakes
when they "try" newsletter marketing,
and if you don't avoid these mistakes it
can be detrimental to your newsletter
marketing efforts.
Over the next few days I'll be walking
you through how NOT to make those
mistakes so that you to can use the
power of online newsletter advertising
to set new profit records in your own
business.
Look out for a new post tomorrow,
where I'll discuss the first mistake
"Quality Control", it's the biggest
mistake most new newsletter advertisers
make, in fact I've personally made this
mistake to the tune of $2,683 on one
"bad" decision, but ...
If you follow my instructions you'll
increase your chance of creating a
winning and profitable newsletter
campaign on your first try by over 90%.
It's THE most important lesson, you don't
want to miss it, but for now ...
Go Here To Learn More:
https://daegansmith.infusionsoft.com/go/sas/Jpgroup
One of the biggest mistake I see people
making in their blogging efforts is
"why" they use them. Most people tend to
think of blogging as a primary traffic
generation strategy, and it can be, but
it's not THE best use of a blog in our
type of business.
You should think of blog traffic more
like icing on the cake. The primary and
MOST powerful use of starting and using
a blog in your business is it's ability
to create a powerful testimonial for
you. Let me explain . . .
When I started my first successful
business here's exactly what I did. On
an almost daily basis I blogged about
something relating to my business, at
the top of that blog I would always note
the number of people in our team, and
then carry on with the message.
Sometimes if I had new recruits I would
create a formal blog welcome to my new
team mates by listing their names and
welcoming them to the team.
If there was a co-op, advertising
strategy that was working well for me,
you better bet I put in on that blog.
Why? Well, I haven't told you how I used
my blog to recruit yet (we'll get to
that in a second), but along with using
a blog to recruit I also constantly
referred my team members there for any
and all updates on our business.
It was a central meeting point. As a
result my team always checked the blog
to see what was going on in our
business. This was important for two
reasons:
First, easy access to important current
information pertaining to our team, and
second as team wide social proof.
They came to the blog and saw the number
of people on the team growing and
welcome messages to our new team members
and subconsciously it helped raise their
belief level about the business they
were in.
It's sometimes easy for a new recruit to
get discouraged without encouragement
and the blog helped give them that
encouragement they needed. As a result
they "believed" in the business, and
took more proactive action to go out and
do what we were doing to grow which
translated into a higher rate of
duplication in the business and longer
retention.
So let's recap so far, we've got a blog
where we're blogging about our team,
what we're doing to advertise, we're
"training" our team members to check the
blog often for advice and encouragement
and as a result their using that
motivation to go out and build. This
causes the team to grow faster,
stronger, and better.
What do we have? That sounds like a
pretty darn powerful testimonial to me.
And that's the primary use of the blog
as far as recruiting is concerned as I
mentioned earlier.
The mistake most people make is they
want to blog for traffic, which you can
do, and I'll share a few tips to doing
that better in a few, but not it's best
use for recruiting. Here's how to use
your blog to recruit . . .
I'd generate leads directly to my own
lead capture page or my company's lead
capture page. Once I saw my lead opt in
I would send them a personal email to
tell them a little bit about myself, our
team, and our business. In that email I
would always include a link to my blog
so my prospects could get an inside look
at who I and our team was doing.
This is powerful as heck for a couple
reasons where recruiting is concerned.
First, people are inherently
voyeuristic. They wanna spy, so let
them. By sending my prospects to my blog
they now had the opportunity to get to
know me and my team without me even
being there. As a result, when we did
have an email correspondence or they
called me they already knew me.
I've always found this to be a MUCH
better option than cold calling leads. I
let them get to know me first.
Second reason this is powerful is based
on a principle called "The Power Of
Documentation" which states we as humans
tend to take things which we read as
more truthful than things we just hear.
In other words, a prospect who goes to
your blog and reads about you and your
team is going to take what they read
there at face value where if you're on
the phone telling them the same thing
they're most likely saying "Yeah right"
If you've ever called leads and had that
question come up of "Well why should I
join you?" Having and sending your
prospects to your blog first will
virtually eliminate this objection and
ignite powerful curiosity and intrigue
about you and what you do.
So, when it comes to using a blog to
recruit, it's best us is as a secondary
traffic strategy. You get the lead, then
you send them to your blog for a
powerful testimonial.
So I can hear the question welling up
"What should I put on my blog to start?"
Simple, talk about yourself, your
company's products and service, why you
love your company, your team, AND here's
a key . . .
Ask your upline or downline to write you
a quick note about why it's great to
work with you and put it on your blog.
You do that, and you've covered all your
bases. Not only are your prospects
learning about you, why you like what
you do, your personality, your team, BUT
they're also SEEING other people saying
great things about you. Third party
validation about you is a powerful
thing.
Simply doing this and nothing else, I
was surprised to see that after about
six months of consistent blogging my
blog received about 300 site views per
day from people finding online via
search engines. I did nothing but blog,
but just because I had content on the
free, and as a result, calls out of the
blue from people saying "yeah I found
your blog, what's up with your business"
(kinda cool)
So let me share a few things you can do
to improve you search engine rankings
for you blog posts to enhance your free
traffic.
First, do a little keyword research
using the Google Keyword tool. Find a
few keywords related to business and use
those keywords in your blog title, and a
few times, along with a few synonyms for
that main keyword in your blog post.
One secret strategy that's really
increased my blog traffic personally is
using images in my blog.
On blog posts where I insert an image to
correspond to the blog post keyword I
tend to get about double the traffic. So
find a few images related to your blog
post keyword.
Name those images as your main keyword,
for instance if my blog post was based
on the keyword "internet network
marketing" then then I would find 3
images I could use for that keyword and
I would name the images:
internet-network-marketing1.jpg,
internet-network-marketing2.jpg,
internet-network-marketing3.jpg
etc.
Search engines rank you based on how
many other websites link to your post
related to your keywords, so when you
create a new blog post, write an article
with the same keyword and submit it to
the major article directories with a
link going back to your main blog post.
Find a few other blogs in the niche and
comment on a few post and link back to
your blog post.
Create a facebook, twitter, myspace,
squidoo account and post some content
based on the keyword and link those back
to your blog post.
You do that for you blog and you're
ahead of 99% of marketers.
So now that we've got traffic down,
let's talk about $$$, how do you make
money with your blog? I think the
simplest way to make money with blog
from the outset is to simply add Google
Adsense to each blog post, not so much
because you'll make a ton of cash from
it, but when people do click on your
Google Adsense ads on your blog you'll
make a few bucks which is powerful
positive reinforcement for your efforts
in the early going.
It'll fuel you forward. You'll see money
coming in and you'll get excited.
The best long term way to make money
with your blog though is . . .
Integrating your blog with your email
marketing efforts. I love using the one
two punch of email marketing and
blogging because it allows you to change
the dynamic of your email messages to
your prospects from a one way
conversation to a two way conversation
by giving your prospects the ability to
comment back to you.
Getting people involved and commenting
on your blog is a powerful way to build
trust. Think of your blog as a
conversation and you'll see the bond
between you and your prospects growing
stronger daily and for it your income
will increase.
There are two powerful benefits of
turning your emails into a blog
conversation.
The first is simply when people get
involved and proactively comment they've
taking a powerful step into your world.
The second benefit is a little more
sneaky, but extremely powerful.
Say you send a prospect to your blog to
share an important post today and 15
people comment on that post. Great!
Well what if you take the email that you
sent people to your blog and add it to
your auto responder?
Now the leads that join your list 3
months from now will get that email
automatically via your autoresponder
email sequence you set up and when they
get to the post not only are they going
to get to participate in a conversation
you set up on autopilot, but they'll
also see all the people that commented
prior and say . . .
"Wow! I just got this email and 15
people already comment there must be a
lot of people listening in." and hence
conclude you're a good teacher and
someone a LOT of people listen to.
So there's more I could go into on
blogging, but I think that's plenty for
now. No matter what you do if
you haven't checked out this free
website. Go here now: https://daegansmith.infusionsoft.com/go/special/Jpgroup
