If you ask yourself that question BEFORE
you present your prospects with anything
you will end up presenting them with
something they can't resist.
That question "what else?" leads to you
creating an irresistible offer, but ...
What most people "think" when they hear
terms like irresistible offer is that
if they just throw a ton of stuff at
their prospect their offering is
automatically going to convert more,
which is ...
WRONG!
To make your offers absolutely
irresistible, you've got to take that
concept one step further and think in
terms of ...
"What else would this prospect, at the
point they're in in their business right
now, want and need to create success for
themselves in the fastest time with the
least effort"
See how that's different?
It's not just more stuff.
It's more of the precise things your
prospect needs.
So ...
Let's say you have your own hamburger
stand and right across the street from
your hamburger stand is a competitors
hamburger stand.
They get more business than you.
You decide to apply this little question
"What else?" to boost your business.
What would offer?
Well, maybe, since you know your
prospects are hungry you could offer
them a free side of fries, or ...
You could offer them a coupon for half
off their next burger.
Or ...
Maybe you could make it a double
cheeseburger for no additional charge.
What if you throw in, not just a soda,
but a SUPER SIZED soda for free.
And we could go on, but the point is ...
We did this little exercise to see what
else we could add to our initial
offering that would make it absolutely
irresistible.
If you add just one of the things listed
above, sure it's better, but ...
What if you added them all?
Now all of a sudden the guy across the
way is selling a burger and you're
selling everything your prospect would
have dreamed of with that burger for the
same price.
If you're driving by those two burger
stands, which would you go to now?
EXACTLY.
The great thing about applying this
little principle to your business,
especially online is ...
Nothing you add has a physical cost
attached to it.
It all comes down to how creative you
can be, and how much deeper you can
think about what your prospect needs
right now than the next guy.
The person who does that wins.
Here's how I used to recruit, so you can
how this works in a home business
setting.
Remember yesterday, our friend "Mr. X"
basically said - "Join my business."
Which ain't all that persuasive.
Now compare that to this ...
When I recruited I knew that my
prospects needed more than just a spot
under me.
They needed to be trained, and even
further they would need their downline
to be trained.
So what I did was I created a team
marketing guide, and I even gave it to
my prospects BEFORE they joined.
Now they could see what they would be
doing before they were even on the team.
And I would always make sure to
mention ...
"This team guide I'm giving you is the
exact same team training guide you'll be
giving your recruits, so that,
effectively, you won't have to teach them
a thing. Our team has that covered for
you."
Result - pressure removed + I'm taking
care of them before they join, so they
think ...
"This guy has it all figured out,
it might be a good idea to work with
him."
Not sold or recruited yet, but now open
to the possibility.
"What else?"
Well, I knew they would need a source of
leads that they could contact while they
were getting up to speed so they could
start seeing results immediately.
So, I created and ran a monthly team
co-op.
I'd say ...
"Joe, as soon as you join, while
you're training with me you can jump
into our team marketing co-op. That way
you'll have quality prospect to interact
with immediately, and when they join
they'll be able to do the same thing."
Now ...
My prospect is thinking ...
"Wow. That solves two huge problems,
and it's great because I will be able
to offer my prospects a spot in that
team co-op as well. They'll be taken
care of. That's it. I'm in!"
Like clockwork.
It worked every time.
There was more I included, but to keep
this lesson brief I'll stop there.
I think you get the picture.
Do you see how I asked "What else?" and
then made sure that was provided for
before my prospects even knew my name?
Do you see how much easier it is to
recruit when you proactively think about
what they need BEFORE you even approach
them?
That's how to create an irresistible
offer.
It's about being empathetic and asking
"What else?" but ...
Mr. X, when asking me to join his
business, he wasn't asking just an average
Joe.
He was asking a guy who'd recruited over
3,500+ people and grown teams of 15,000+
in 13 days.
Offering me a co-op isn't addressing the
right "What else?" for me as a prospect.
I point this out to show you that ...
You've got to create the irresistible
"what else?" SPECIFIC to the prospect
for this formula to work, so ...
Don't be lazy.
You've got to think about your prospect
FIRST.
Close your eyes and live a day in their
life.
Then ask ...
"how could I make their life easier"
and include THAT in what you offer.
you present your prospects with anything
you will end up presenting them with
something they can't resist.
That question "what else?" leads to you
creating an irresistible offer, but ...
What most people "think" when they hear
terms like irresistible offer is that
if they just throw a ton of stuff at
their prospect their offering is
automatically going to convert more,
which is ...
WRONG!
To make your offers absolutely
irresistible, you've got to take that
concept one step further and think in
terms of ...
"What else would this prospect, at the
point they're in in their business right
now, want and need to create success for
themselves in the fastest time with the
least effort"
See how that's different?
It's not just more stuff.
It's more of the precise things your
prospect needs.
So ...
Let's say you have your own hamburger
stand and right across the street from
your hamburger stand is a competitors
hamburger stand.
They get more business than you.
You decide to apply this little question
"What else?" to boost your business.
What would offer?
Well, maybe, since you know your
prospects are hungry you could offer
them a free side of fries, or ...
You could offer them a coupon for half
off their next burger.
Or ...
Maybe you could make it a double
cheeseburger for no additional charge.
What if you throw in, not just a soda,
but a SUPER SIZED soda for free.
And we could go on, but the point is ...
We did this little exercise to see what
else we could add to our initial
offering that would make it absolutely
irresistible.
If you add just one of the things listed
above, sure it's better, but ...
What if you added them all?
Now all of a sudden the guy across the
way is selling a burger and you're
selling everything your prospect would
have dreamed of with that burger for the
same price.
If you're driving by those two burger
stands, which would you go to now?
EXACTLY.
The great thing about applying this
little principle to your business,
especially online is ...
Nothing you add has a physical cost
attached to it.
It all comes down to how creative you
can be, and how much deeper you can
think about what your prospect needs
right now than the next guy.
The person who does that wins.
Here's how I used to recruit, so you can
how this works in a home business
setting.
Remember yesterday, our friend "Mr. X"
basically said - "Join my business."
Which ain't all that persuasive.
Now compare that to this ...
When I recruited I knew that my
prospects needed more than just a spot
under me.
They needed to be trained, and even
further they would need their downline
to be trained.
So what I did was I created a team
marketing guide, and I even gave it to
my prospects BEFORE they joined.
Now they could see what they would be
doing before they were even on the team.
And I would always make sure to
mention ...
"This team guide I'm giving you is the
exact same team training guide you'll be
giving your recruits, so that,
effectively, you won't have to teach them
a thing. Our team has that covered for
you."
Result - pressure removed + I'm taking
care of them before they join, so they
think ...
"This guy has it all figured out,
it might be a good idea to work with
him."
Not sold or recruited yet, but now open
to the possibility.
"What else?"
Well, I knew they would need a source of
leads that they could contact while they
were getting up to speed so they could
start seeing results immediately.
So, I created and ran a monthly team
co-op.
I'd say ...
"Joe, as soon as you join, while
you're training with me you can jump
into our team marketing co-op. That way
you'll have quality prospect to interact
with immediately, and when they join
they'll be able to do the same thing."
Now ...
My prospect is thinking ...
"Wow. That solves two huge problems,
and it's great because I will be able
to offer my prospects a spot in that
team co-op as well. They'll be taken
care of. That's it. I'm in!"
Like clockwork.
It worked every time.
There was more I included, but to keep
this lesson brief I'll stop there.
I think you get the picture.
Do you see how I asked "What else?" and
then made sure that was provided for
before my prospects even knew my name?
Do you see how much easier it is to
recruit when you proactively think about
what they need BEFORE you even approach
them?
That's how to create an irresistible
offer.
It's about being empathetic and asking
"What else?" but ...
Mr. X, when asking me to join his
business, he wasn't asking just an average
Joe.
He was asking a guy who'd recruited over
3,500+ people and grown teams of 15,000+
in 13 days.
Offering me a co-op isn't addressing the
right "What else?" for me as a prospect.
I point this out to show you that ...
You've got to create the irresistible
"what else?" SPECIFIC to the prospect
for this formula to work, so ...
Don't be lazy.
You've got to think about your prospect
FIRST.
Close your eyes and live a day in their
life.
Then ask ...
"how could I make their life easier"
and include THAT in what you offer.
