Direct Marketing ?

Today I was asked a question about marketing that I found interesting . The question was about multi level marketing and direct marketing .


Here is the question.....

Can you let me know what the difference is between Direct Marketing and Multi-Level-Marketing, and what constitutes a MLM ?



Keep in mind that I never met this person .......

I answered the question as simple as I could .
My answer was ...

Direct Marketing and Multi Level Marketing are one in the same .
MLM is Marketing as a whole . It represents all levels of marketing put together .


This person sends me a message as follows....

Good Try,but no Cigar.
Direct Marketing is not Multi-Level-Marketing.
From what an associate told me, MLM's market is consumable products, and Direct Marketing is not.
MLM's go on hype, Direct Marketing is on results.
Even though they both have an up line and a down line.
Giving the impression of a Multi-Level.
The deciding factor is product, or services.
MLM or DM.

At this point I thought to myself, it sounds like an interesting answer . But I felt that it was not a correct answer , so I responded back as follows.....


The problem that we have here is that you asked me , what is the "difference" between direct marketing and multi level marketing ? And the answer to, what is the "difference" between the two , is that they have the same function .


Direct marketing ...•marketing via a promotion delivered "directly" to the individual prospective customer.


MLM....•Multi-level marketing (MLM), (also called network marketing, "direct selling", referral marketing, is a term that describes a marketing structure used by some companies as part of their overall marketing strategy.


So if you look at the "difference" between the two , you will see that although they have different ranges of functionality , they are used for the exact same purpose.

I'm not sure what the point of the question was , but it sounds like a trick question to me !
What do you think?

http://jpgroup20.livethedreamevent.com/

The simple question,"What do you do"?

The simple question "What do you do"? What does this one question mean to you , how does it make you feel ? What answer would you give and on what level of thought would you give your answer ?

In marketing , I'm asked this question all the time , so I want to address this simple question and the emotions that follow behind it . You see , if a stranger or friend asked you "what do you do" , as far as work or business is concerned , the average persons body runs threw a series of emotions with this question .

In some cases this question is threatening to some people . "Why" you ask , because one of the first emotions that a person feels when asked this question is fear. Fear of giving an uneducated answer and in turn this fear breeds a small level of anger. A person wants to give a sense of accomplishment in there answer . People want to sound important or highly educated in their response .

The fear or anger arises when this question "what do you do" is used to start a conversation with anyone ,friend or stranger. All to often this question is used as a method of finding out a persons educational background or experience. I feel that it has become "the" most threatening question that anyone could use for a conversational starter .

So the next time you meet someone new or even hook-up with an old friend , start your conversation with Hi, how are you , what have you been up too ? Get to know the person or catch up on old times before you get the urge to ask , so "what do you do" ?


http://jpgroup20.livethedreamevent.com/