Direct Marketing ?

Today I was asked a question about marketing that I found interesting . The question was about multi level marketing and direct marketing .


Here is the question.....

Can you let me know what the difference is between Direct Marketing and Multi-Level-Marketing, and what constitutes a MLM ?



Keep in mind that I never met this person .......

I answered the question as simple as I could .
My answer was ...

Direct Marketing and Multi Level Marketing are one in the same .
MLM is Marketing as a whole . It represents all levels of marketing put together .


This person sends me a message as follows....

Good Try,but no Cigar.
Direct Marketing is not Multi-Level-Marketing.
From what an associate told me, MLM's market is consumable products, and Direct Marketing is not.
MLM's go on hype, Direct Marketing is on results.
Even though they both have an up line and a down line.
Giving the impression of a Multi-Level.
The deciding factor is product, or services.
MLM or DM.

At this point I thought to myself, it sounds like an interesting answer . But I felt that it was not a correct answer , so I responded back as follows.....


The problem that we have here is that you asked me , what is the "difference" between direct marketing and multi level marketing ? And the answer to, what is the "difference" between the two , is that they have the same function .


Direct marketing ...•marketing via a promotion delivered "directly" to the individual prospective customer.


MLM....•Multi-level marketing (MLM), (also called network marketing, "direct selling", referral marketing, is a term that describes a marketing structure used by some companies as part of their overall marketing strategy.


So if you look at the "difference" between the two , you will see that although they have different ranges of functionality , they are used for the exact same purpose.

I'm not sure what the point of the question was , but it sounds like a trick question to me !
What do you think?

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