The simple question "What do you do"? What does this one question mean to you , how does it make you feel ? What answer would you give and on what level of thought would you give your answer ?
In marketing , I'm asked this question all the time , so I want to address this simple question and the emotions that follow behind it . You see , if a stranger or friend asked you "what do you do" , as far as work or business is concerned , the average persons body runs threw a series of emotions with this question .
In some cases this question is threatening to some people . "Why" you ask , because one of the first emotions that a person feels when asked this question is fear. Fear of giving an uneducated answer and in turn this fear breeds a small level of anger. A person wants to give a sense of accomplishment in there answer . People want to sound important or highly educated in their response .
The fear or anger arises when this question "what do you do" is used to start a conversation with anyone ,friend or stranger. All to often this question is used as a method of finding out a persons educational background or experience. I feel that it has become "the" most threatening question that anyone could use for a conversational starter .
So the next time you meet someone new or even hook-up with an old friend , start your conversation with Hi, how are you , what have you been up too ? Get to know the person or catch up on old times before you get the urge to ask , so "what do you do" ?
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