I want to talk to you about something
key to your overall success.
A topic if understood and used
persistently will surely increase your
conversion rate from prospect to sign up
in your business.
If you are to set yourself apart from
your competition this is an extremely
easy way to do it.
First you must understand that for the
vast majority of your prospects are
highly skeptical about you and your
business and are actively looking for a
way to dismiss you as someone who's just
like all those others out there.
They all carry the attitude of "I've
tried something like this before and it
didn't work, what's going to make this
go around any different?"
And well, you can try to explain why you
and your business are so great, but
that's what the average guy does and so
it's not so effective.
There is a better way, and it's actually
easier than spending your time trying to
verbally sell your prospect on you and
your business and it's this . . .
Let your successes do the talking for
you!
Here's what I mean.
In all that you do, be sure to archive
proof of what sets you apart, any small
minor success that you've had is potent
weapon you can use and in fact you
should be using.
If you have people on your team that
you've helped achieve, ask them to write
you a quick note about what they think
about you.
It doesn't matter if you only helped
them gain one new prospect and they're
excited about it, it's just as powerful
to that skeptical prospect as someone
saying you helped them make a million
dollars.
In fact, it may even be more powerful
because your prospect must first bridge
the mental gap between where they are
now to actually doing what you're doing,
and if you flash them a statement saying
you helped someone recruit 20 people it
may scare your prospects away.
It's too big for them at the outset.
They simply need to see that what you do
works and it's easy to get started and
that you're a good person that others
are excited to work with.
And well, these little notes your team
members pass you are just what they want
and need to see.
Third party validation is a powerful
thing.
Don't under estimate it.
Instead, take a couple minutes to ask
your team members to shoot you a note
about why they enjoy working with you.
And over time you'll have more than a
good reason for your prospects to join
you.
Now, don't think that's all you can use.
Use your own success, use your own
stats, take screen shots of what's
working for you and use these too.
Your prospects want the truth, provide
that and the hardest part of your work
in gaining their respect and admiration
is more than done !
