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Joseph Levesque has been an expert author on EzineArticles.com since April 16, 2010 and has 1 published article.
Wednesday, June 15, 2011
That question "what else?" leads to you creating an irresistible offer, Part 2.
To turn any regular offer into a super
powered offer that your prospects would
be insane to refuse, and ...
That, that was only half of the
equation.
Part #2, we cover now.
Today's lesson will be unique in that
it's not something that you can learn
"out there" online.
The truth is, the second of the
"ultimate conversion" equation I'm
giving you for zilch right now I had to
learn somewhere you'd never think to
look.
Where?
On TV.
That's right, I'll admit it, there are
few TV shows that I became completely
obsessed with.
Shows like "24", "Hero's", and "Lost".
Whenever I watch one episode, it's over.
Off to Best Buy I go to purchase the
entire season, and then ...
For two days straight you'd find me
completely unavailable. Absorbed in
these series.
Maybe you've done the same thing?
In what I just described is true power.
Why?
Why do I and so many others get SO
wrapped up in these series?
You won't find the answer in any
marketing book, but you will if you
study "The Art Of Story Telling"
A powerful story pulls in your audience
like nothing else.
One thing to make an irresistible offer
to a person, but a totally different and
more powerful thing is it to suck that
person in with a spell binding story,
and THEN make them an irresistible
offer.
So how do you use the power of story tohttps://daegansmith.
The first thing that you do is you pull
them directly into your plot.
You create a situation where your "hero"
must take action or face a dire
situation?
In the "Recruit Like Crazy" video
presentation where do I start?
Right when I'm about to step on stage in
front of a huge audience.
Most people are scared of speaking in
front of audiences ,so when I describe
that I'm feeling nervous it's easy for
my viewer to understand why.
Then naturally the question gets asked
inside of the prospects mind "Why is
this guy about to step on stage?"
And it's right there, that I've already
got them sucked in.
As soon as that first question pops into
their mind about the plot that's about
to unfold it's game over.
They've got to see what happens next.
Now here's the sneaking thing that I do
that pulls them in even further ...
Before I share what happened as I
stepped onto that stage I pull back.
I move the plot in a different
direction, and naturally ...
The viewer wants to know:
"What happened? Did he get booed off
stage? Did he pull it off?"
And that question keeps them sucked in
until I resolve it by playing out the
plot much later.
I don't have time to go into the entire
process, but I'll share with you how you
can learn the entire formula I use so
that you can model it yourself later.
For now ...
Let me give you a couple of tips.
Tip #1:
Start at a place of high drama.
A situation that in order to be resolved
requires your "hero" to take action in
one direction or another. If they don't
they face dire consequences.
Tip #2:
Don't tell your audience your emotions.
Show them.
So, it's passive to say "I was scared"
The audience can't feel what you felt if
you describe your emotions that way.
Instead show them, and there's a three
step process for doing that.
First, start with the physical aspects
of the emotions.
If I say ...
"My breath grew short. I could feel
sweat starting to bead on my brow. My
hands started to shake."
Now I'm bringing them into the feeling.
Next, move to the internal thoughts and
share those.
"Could this really be happening to me
right now? No not yet ... I'm not
ready!"
See how that creates a feeling of high
tension when added to the physical
manifestations?
Finally share what's happening that's
causing all this internal turmoil, like
...
There I stood forced out on to the stage
in front of thousands.
Now ...
They can feel what you feel.
You dig?
Tip #3:
Most people sell a product or a
solution, but the first sell you should
direct your prospects to is the
acceptance of a concept.
If you do that, then the sale of the
product that brings results from
leveraging that concept is a cinch.
So, instead of selling through your
story "Why someone should join your
team"
Use a story to persuade your audience
into the belief that working in the
right team is the fastest way for them
to succeed.
Do you see how that's different?
If you get them to "see" or have the
"epiphany" that teamwork is the most
powerful force known to man first,
then ...
When you share with them your
irresistible offer based on that team
concept (so all the work we did
yesterday) it's a slam dunk.
Tip #4:
When persuading your audience to a core
concept try to make that concept and how
your solution addresses it be unique to
the marketplace.
That way, no matter what, you're the
only game in town.
Now I've got a whole formula for using
the power of story to super charge your
ability to persuade and sell, but ...
As you can see there's more here than meets the eye.
https://daegansmith.
powered offer that your prospects would
be insane to refuse, and ...
That, that was only half of the
equation.
Part #2, we cover now.
Today's lesson will be unique in that
it's not something that you can learn
"out there" online.
The truth is, the second of the
"ultimate conversion" equation I'm
giving you for zilch right now I had to
learn somewhere you'd never think to
look.
Where?
On TV.
That's right, I'll admit it, there are
few TV shows that I became completely
obsessed with.
Shows like "24", "Hero's", and "Lost".
Whenever I watch one episode, it's over.
Off to Best Buy I go to purchase the
entire season, and then ...
For two days straight you'd find me
completely unavailable. Absorbed in
these series.
Maybe you've done the same thing?
In what I just described is true power.
Why?
Why do I and so many others get SO
wrapped up in these series?
You won't find the answer in any
marketing book, but you will if you
study "The Art Of Story Telling"
A powerful story pulls in your audience
like nothing else.
One thing to make an irresistible offer
to a person, but a totally different and
more powerful thing is it to suck that
person in with a spell binding story,
and THEN make them an irresistible
offer.
So how do you use the power of story tohttps://daegansmith.
The first thing that you do is you pull
them directly into your plot.
You create a situation where your "hero"
must take action or face a dire
situation?
In the "Recruit Like Crazy" video
presentation where do I start?
Right when I'm about to step on stage in
front of a huge audience.
Most people are scared of speaking in
front of audiences ,so when I describe
that I'm feeling nervous it's easy for
my viewer to understand why.
Then naturally the question gets asked
inside of the prospects mind "Why is
this guy about to step on stage?"
And it's right there, that I've already
got them sucked in.
As soon as that first question pops into
their mind about the plot that's about
to unfold it's game over.
They've got to see what happens next.
Now here's the sneaking thing that I do
that pulls them in even further ...
Before I share what happened as I
stepped onto that stage I pull back.
I move the plot in a different
direction, and naturally ...
The viewer wants to know:
"What happened? Did he get booed off
stage? Did he pull it off?"
And that question keeps them sucked in
until I resolve it by playing out the
plot much later.
I don't have time to go into the entire
process, but I'll share with you how you
can learn the entire formula I use so
that you can model it yourself later.
For now ...
Let me give you a couple of tips.
Tip #1:
Start at a place of high drama.
A situation that in order to be resolved
requires your "hero" to take action in
one direction or another. If they don't
they face dire consequences.
Tip #2:
Don't tell your audience your emotions.
Show them.
So, it's passive to say "I was scared"
The audience can't feel what you felt if
you describe your emotions that way.
Instead show them, and there's a three
step process for doing that.
First, start with the physical aspects
of the emotions.
If I say ...
"My breath grew short. I could feel
sweat starting to bead on my brow. My
hands started to shake."
Now I'm bringing them into the feeling.
Next, move to the internal thoughts and
share those.
"Could this really be happening to me
right now? No not yet ... I'm not
ready!"
See how that creates a feeling of high
tension when added to the physical
manifestations?
Finally share what's happening that's
causing all this internal turmoil, like
...
There I stood forced out on to the stage
in front of thousands.
Now ...
They can feel what you feel.
You dig?
Tip #3:
Most people sell a product or a
solution, but the first sell you should
direct your prospects to is the
acceptance of a concept.
If you do that, then the sale of the
product that brings results from
leveraging that concept is a cinch.
So, instead of selling through your
story "Why someone should join your
team"
Use a story to persuade your audience
into the belief that working in the
right team is the fastest way for them
to succeed.
Do you see how that's different?
If you get them to "see" or have the
"epiphany" that teamwork is the most
powerful force known to man first,
then ...
When you share with them your
irresistible offer based on that team
concept (so all the work we did
yesterday) it's a slam dunk.
Tip #4:
When persuading your audience to a core
concept try to make that concept and how
your solution addresses it be unique to
the marketplace.
That way, no matter what, you're the
only game in town.
Now I've got a whole formula for using
the power of story to super charge your
ability to persuade and sell, but ...
As you can see there's more here than meets the eye.
https://daegansmith.
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