Not understanding this one key point is
a major reason why many network
marketers don't make it.
So many get into their first business
full of high hopes and an open mind but
then are quickly given some of the worst
advice imaginable.
It happened to me.
What was that advice?
Go out there and let's get some leads so
you can get a team under you as fast as
possible to cover your costs.
This advice cost me over $7,417 over the
course of seven months which I never
recouped in any way shape or form.
Bad advice on two points:
1. Buying leads takes a major point of
control in your business away from you
as a marketer.
You're paying someone to give you leads,
and you have no control over where they
come from, how they are delivered, or
how many people those leads are
distributed to.
This is bad.
2. Trying to recruit your way to a
situation where your cost are covered in
full is not something that can or will
happen quickly.
The money you earn in your network
marketing business is cut up into 100s
of different little pieces to suit your
compensation plan. Of the money you
bring into you company you really only
get a small portion of it.
This is not necessarily a bad thing,
because this leverage swings both ways.
Once you have a big team under you,
those little pieces start to add up into
something significant. You're just not
going to make much money quickly trying
to recruit your way to covering your
costs.
That's what most network marketers are
taught is a favorable economic situation
- Recruiting your way to the break even
point. It can happen, but ...
Only the strong survive.
What happens to most is what happened to
me.
You spend hundreds on leads and get no
results.
The next month you do it again.
The next month you do it again.
Now you not only have your company's
membership cost to recoup you've also
got this big advertising debt to recoup
AND to make matters worse you're trying
to do it with recruiting.
This is a situation that's literally
going to take you years if ever to
recover.
It's like trying to dig a hole and every
time you remove some dirt someone else
with a shovel twice the size of yours
fills in your hole and adds twice as
much dirt as you just removed.
Now you got a little hill growing in
front of you and you started digging on
flat ground.
You look over at your sponsor and say:
"Hey this doesn't look like it's going
to work."
He says ...
"Just keep digging, that's how it works.
If you dig long enough and fast enough
you'll make it work."
You keep digging and that, once, flat
ground is now a mountain.
You look at it in disgust and realize
you've only made the problem worse.
Either you did something completely
wrong or someone lied to you.
You didn't do anything wrong.
Favorable economics occurs when you have
a flow of leads that pays for itself and
will continue to pay for itself NOT when
you have covered those cost with your
companies check.
a major reason why many network
marketers don't make it.
So many get into their first business
full of high hopes and an open mind but
then are quickly given some of the worst
advice imaginable.
It happened to me.
What was that advice?
Go out there and let's get some leads so
you can get a team under you as fast as
possible to cover your costs.
This advice cost me over $7,417 over the
course of seven months which I never
recouped in any way shape or form.
Bad advice on two points:
1. Buying leads takes a major point of
control in your business away from you
as a marketer.
You're paying someone to give you leads,
and you have no control over where they
come from, how they are delivered, or
how many people those leads are
distributed to.
This is bad.
2. Trying to recruit your way to a
situation where your cost are covered in
full is not something that can or will
happen quickly.
The money you earn in your network
marketing business is cut up into 100s
of different little pieces to suit your
compensation plan. Of the money you
bring into you company you really only
get a small portion of it.
This is not necessarily a bad thing,
because this leverage swings both ways.
Once you have a big team under you,
those little pieces start to add up into
something significant. You're just not
going to make much money quickly trying
to recruit your way to covering your
costs.
That's what most network marketers are
taught is a favorable economic situation
- Recruiting your way to the break even
point. It can happen, but ...
Only the strong survive.
What happens to most is what happened to
me.
You spend hundreds on leads and get no
results.
The next month you do it again.
The next month you do it again.
Now you not only have your company's
membership cost to recoup you've also
got this big advertising debt to recoup
AND to make matters worse you're trying
to do it with recruiting.
This is a situation that's literally
going to take you years if ever to
recover.
It's like trying to dig a hole and every
time you remove some dirt someone else
with a shovel twice the size of yours
fills in your hole and adds twice as
much dirt as you just removed.
Now you got a little hill growing in
front of you and you started digging on
flat ground.
You look over at your sponsor and say:
"Hey this doesn't look like it's going
to work."
He says ...
"Just keep digging, that's how it works.
If you dig long enough and fast enough
you'll make it work."
You keep digging and that, once, flat
ground is now a mountain.
You look at it in disgust and realize
you've only made the problem worse.
Either you did something completely
wrong or someone lied to you.
You didn't do anything wrong.
Favorable economics occurs when you have
a flow of leads that pays for itself and
will continue to pay for itself NOT when
you have covered those cost with your
companies check.
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