Thursday, June 30, 2011

"How To Get 1,645 To 2,144 Leads In 24 Hours Or Less" (Part 3 of 7)

Driving traffic with newsletter
marketing is more than fun. It's
exhilarating, just imagine ...

Sending out one small ad and having over
3,127 people click the link in your ad
and over 50% of them joining your list.

That's over 1,500 leads in a single day.

And you better believe ...

Along with those leads is coming a TIDAL
WAVE of sales or recruits.

I've made over $11,000 from a single
newsletter ad, and my record for
recruiting with one simple newsletter ad
is 71 people in less than 24 hours

And the thing is ...

Anyone can create results like mine.

Anyone can drive droves of traffic with
newsletter marketing done properly.

I remember pulling a couple of my
students aside and sharing just a
fraction of what I'm sharing with you in
these lessons and they more than doubled
their business from a few thousand a
month in revenue to over $13,000, but
I'm getting ahead of myself.

You already know that the magic behind
newsletter marketing is the fact that
you can't find a more responsive lead
anywhere online flat out because ...

People that join newsletters because
they are either searching for a solution
to a problem they're having or because
they're incredibly passionate about that
particular subject and then happily look
forward to more emails on that subject
daily and then ...

You place an ad in that newsletter, they
see it, and click over to your website
you've just created the perfect storm of
responsiveness.

Even more ...

When you have 5 or 10 newsletters like
this sending you traffic on autopilot
monthly you're building your business
with a LOT of leverage.

You're building smart, and on a
foundation that hasn't changed in the
last 7 years I've been using this
marketing method myself.

No Google Slaps, no account suspensions
or new things to learn, just a strategy
that works like clockwork.

Yesterday, I shared the first and
BIGGEST mistake that new newsletter
marketers can make out of the gate.

Choose the wrong newsletter and your
chance of leads and profits go down the
drain.

I shared my 6 step quality control
process for ensuring you ALWAYS choose
profitable and ultra responsive
newsletter to place your ads in ...


And I promised that today I would share
the next mistake that stop marketers
from getting their just returns with
newsletter marketing, let's get on with it ...

Mistake #2: "Ad Placement Control"

Second only to choosing the wrong
newsletter to place your first ad in,
and almost as detrimental is making the
mistake of placing the WRONG type of ad
in a newsletter.

I've tested over 521 individual
newsletters in the home business and
internet marketing space spending well
over $200,000+ of my own hard earned
money, and I've tested just about every
"Type" of newsletter ad you can place,
and I can say without hesitation that...

Not all ads are created equal.

You take the exact same newsletter and
you choose ad type A and compare it to
ad type B and ad A can drive well over
10X the traffic of ad B.

Yeah it matters that much "where" in a
newsletter you place an ad.

A real world example ....

I place a $200 ad in a newsletter and at
the same time chose a different location
and chose a cheaper $40 ad.

- Ad A got me 454 clicks - Ad B got 17
clicks

Ad A was more expensive overall, but per
click I paid I pad $0.44 per click, and
for ad B I paid $2.35 per click.

Which ad cost more?

Ad A cost me about 5X less per click
than ad B did.

I've ran this exact test MANY times in
MANY different newsletters and it's
always the same.

Which would you choose - Ad A or Ad B?

Me ...

I always choose Ad A.

The mistake that most new newsletter
marketers make is they typically go for
the cheapest ad they can in a newsletter
and never realize that although it might
"cost" less, it's not cost effective.

And this is a HUGE hindrance to the
success of would be newsletter
marketers, so ...

You're probably wondering ...

 what type of ad should I place
in a newsletter?"

Good question!

Bluntly ... ALWAYS go for the "SOLO AD".

Pound for pound "Solo Ads" are THE most
cost effective ad you can ever buy in
any publication.

What a solo ad is, it's an ad that goes
out to a publication alone, without any
other competing noise, so ...

It doesn't matter if the newsletter has
1000 or 1 Million people on it, when you
place a "solo ad" it's the only thing
every single subscriber on that
newsletter ever sees.

But that's not the only reason that you
should ALWAYS test with solo ads, it's
because there's one HUGE difference
between a solo ad and any other type of
ad that you could ever place in a
newsletter that gives you an unfair
advantage over the chumps that don't
know what I'm telling you.

With "Solo Ads" you control the most
important space in the entire
newsletter.

With "Solo Ads" you control the subject
line of the email, and it's the subject
line that determines whether or not ...

The newsletter ever gets opened.

Think about it ...

There are some newsletters you open and
some you don't.

Why do you open the ones that you do?

It's because there was something in the
subject line that caught your eye.

Imagine placing an ad in a newsletter
and the newsletter publish chooses the
subject line and that subject is
something horrible like ...

"Newsletter #125"

No one's opening that.

If you're ever going to spend a dime on
a newsletter ad, take it from your
me, control the subject line
and you win.

So, what's the rule of the day?

ONLY place solo ads.

If you can remember that it will serve
you extremely well over the years.


traffic and the ad you craft.

Believe it or not, you can place a solo
ad, but if you place the wrong type of a
solo ad, again you're gonna kill your
traffic (I've done it) ...

Tomorrow we'll get into mistake #3:
"Traffic Control", if you want a LOT of
traffic, be sure to tune it, and ...

Go Here To Learn More:
https://daegansmith.infusionsoft.com/go/sas/Jpgroup

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