"Small Hinges Swings Big Doors"

I don't know where I heard this quote
for the first time, but after speaking
to a good friend about a subtle change
that he made in his business that
produced huge results I just couldn't
get these words out of my head.

Doing the exact same things in his
business, but making one small change to
the "who" took him from a position of
chasing down leads to having them chase
him . . .

Burke was originally using the internet
to target the business opportunity
market and was achieving results in his
business, but when he found his real
target market, the people that had a
problem that he was well equipped to
solve, his business took off.

After just a couple of weeks of making
this little change he all of a sudden had
people emailing and calling asking
exactly how they could join his
business.

He did everything else the same. All he
did was change "who" and the results
started pouring in.

Burke doesn't have a huge business now,
but because he found the "RIGHT" leads
for his business he doesn't need
hundreds a day to make a good living,
all he really needs is 15 to 25 a day.

And out of those 15 to 25 leads a day,
because they are, again, the right leads
for his business, he's got his plate
full with more people trying to get at
him than he can handle.

Burke's story reminded me of the most
important, yet most overlooked, factor
that can make your job of growing your
business much much easier.

It's a question . . . "Who is my best
prospect?"

This question is that little hinge that
swings the big doors in your business.
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