What I have to share with you today about
Attraction Marketing will be something that fills in
what you may see as a huge gap between
where you are now in your business and
where you want to be.
Despite what you may think, creating
lasting success and a profitable long
term business for yourself leveraging
the internet is a LOT closer than you
think.
And it has everything to do with what
I'm about to share with you.
Success is so close, but you have to
believe and take action on what's to
follow or you'll never realize how close
you actually are to . . .
- Quitting your job and working on your
own terms
- Providing a better future for your
family
- Finding new meaning and a new sense of
value for what you contribute to the
world
- Finally earning what you're worth
instead of what you're willing to settle
for
And ...
Here's where it begins.
During 96% of the conversations I've
held to date, those good people, I spoke
to had an excellent understanding of
what attraction marketing is, but ...
Where most were met with confusion that
stopped them in their tracks from
achieving breakthrough personal results
in their business was realizing how to
actually apply attraction marketing to
THEIR business.
Likely, that's where you may be confused
as well.
And you know what, people are funny
creatures. We don't like to be confused.
We are hard wired to find the answer to
our most pressing problems.
The problem is, for most, this has meant
buying more stuff in an effort to fill
in the gap between comprehension of what
attraction marketing is and how to
actually apply it to their business,
but...
The answer to "how to actually make
attraction marketing work" isn't in any
of those courses and as result, by the
time I had good old, down to earth,
conversations with folks they were just
flat out confused and in massive
information overload.
Well, no one left those conversations
(or will leave them) confused and
neither will you once you've finished
reading this.
First, let's talk about the basics of
attraction marketing so we're all on the
same page.
To put it simply, it's about using
marketing to attract the most likely
prospect to either join your business or
buy something you have to offer.
Everyone gets that part, where the gap
lies is in how to actually do it.
Here's how . . .
You start by defining WHO the right
prospect is. Who's your ideal customer?
Who's the best person to join your
business?
Once you've got a good idea (and it's
likely someone just like you) you take
the next step by asking a simple
question ...
"What are their biggest problems?"
Take some time to brainstorm this
yourself. Write out the answers on a
piece of paper so you can see your
answers in full clarity.
For example, if you're in the home
business industry, then your brainstorm
will look something like this.
- Getting more and better leads - Making
more money quickly - Recruiting with
ease
And the list may go on (and should), but
here's where MOST people mess up ...
Once you know their biggest problems you
MUST choose one to solve for them.
Now, at this point, you don't have to be
an expert. You just have to choose a
path - a problem to solve.
Let's say it's getting more and better
leads - that's the problem you want to
solve for people. Great!
Now you ask the next logical question
which is ...
"What are some methods for generating
leads online that work?"
Again this is a brainstorm, you don't
have to be an expert.
You'll likely end up with a list of
things like:
- Pay per click - Article marketing -
Video marketing - Facebook - Newsletter
advertising - Banner advertising - Etc.
Finally choose the one you like best and
here's where it gets hairy - do some
research.
Buy some products that teach you how to
get results with your chosen lead
getting channel.
Test what you learn in those products.
Most likely, you'll come out with some
positive results if you put your mind to
it.
You'll also make a few breakthroughs
yourself - things that weren't taught,
but you learned through the school of
hard knocks out there testing.
That experience you gain along with
those results BECOME your starting point
for adding unique value to the
marketplace.
Ok, so before we go any farther, let me
just quickly recap where we are ...
If we want to make attraction marketing
work for us, then we must FIRST know who
we want to attract, what their problems
are, choose a problem, go about gaining
some specific knowledge in the area of
solving said problem, and finally test
what we learn out there in the real
world. As a result you'll end up with
experience and result = value.
IMPORTANT: None of this means you must
be an expert - only a person willing to
go out and solve the problems, on a
basic level, of those you want to
attract.
Now here's where the "attraction magic"
happens.
We go back to the marketplace with our
solution - maybe we start out with a
simple lead capture page and a short
free report or video to explain our new
insights to help our target market
overcome their hurdles.
Here's the secret - When you create your
lead capture page be mindful of what
your prospect really wants, which is
ideally ...
An instant resolution to their most
immediate problem - and so that's
exactly what you want to provide them on
your landing page as a reason to opt in.
So if I were going to share with people
how to use article marketing to generate
free leads passively, I wouldn't have as
a headline "How To Use Article To Get
Free Leads" (It would work, but it's not
the best way to attract the BEST
prospects to you.)
A MUCH more powerful approach may be to
search our inventory of new found
experiences we've accumulated in the
school of hard knocks for the ONE simple
thing that will bring them the highest
level of results with the least effort.
So, I know that, for example with
article marketing, the simplest way to
double your results from what you do is
to simply, at the end of your articles,
instruct your readers to click your
resource box in the last few lines of
your article.
That sounds simple, easy, and effective
right? BINGO! That's what we advertise.
Maybe a headline like ...
"Who Else Wants To Discover A Little
Known Trick That's Guaranteed To Doubles
Your Free Leads Instantly And Forever
And Works In 3 Seconds Or Less"
Now we could do better, but I think you
get where I'm going. That second
headline creates a LOT more curiosity,
hence will have a higher conversion rate
for you, and ...
If we want to get deep, the second
headline also assumes that the person is
trying to get traffic already and hence
speaks more directly to the person out
there that is taking action to try to
get results in their business.
The person, not just thinking about
results, but actually working for them,
at the end of the day ends up being a
much better lead for you.
So you'll "attract" more action oriented
people who are who you want to attract
anyways right?
And all we did was we took something we
knew our prospects had as a problem, and
thought more intimately about the nature
of how they wanted that problem solved
and spoke to them right at the heart of
it - that's magic.
When you can do this, and maybe you need
to read this a few more times, you can
go into any marketplace and attract the
best prospects to you whenever you want.
Now, here's the last thing I didn't
mention.
We get confused when we have a lot of
general knowledge and no direction to
apply that information to create
meaningful results in our lives.
When you choose a specific group of
prospect, a problem they have, then go
about creating a solution for them
yourself now when you go out and market
your own stuff you do it with laser like
clarity, so in other words ...
Once you go through this process you'll
find you'll have a marketing message
that resonates with your BEST prospects
no matter where or how you choose to
advertise and as a result you'll suck
the attention of the best of the herd
like a hoover vacuum.
Attraction Marketing will be something that fills in
what you may see as a huge gap between
where you are now in your business and
where you want to be.
Despite what you may think, creating
lasting success and a profitable long
term business for yourself leveraging
the internet is a LOT closer than you
think.
And it has everything to do with what
I'm about to share with you.
Success is so close, but you have to
believe and take action on what's to
follow or you'll never realize how close
you actually are to . . .
- Quitting your job and working on your
own terms
- Providing a better future for your
family
- Finding new meaning and a new sense of
value for what you contribute to the
world
- Finally earning what you're worth
instead of what you're willing to settle
for
And ...
Here's where it begins.
During 96% of the conversations I've
held to date, those good people, I spoke
to had an excellent understanding of
what attraction marketing is, but ...
Where most were met with confusion that
stopped them in their tracks from
achieving breakthrough personal results
in their business was realizing how to
actually apply attraction marketing to
THEIR business.
Likely, that's where you may be confused
as well.
And you know what, people are funny
creatures. We don't like to be confused.
We are hard wired to find the answer to
our most pressing problems.
The problem is, for most, this has meant
buying more stuff in an effort to fill
in the gap between comprehension of what
attraction marketing is and how to
actually apply it to their business,
but...
The answer to "how to actually make
attraction marketing work" isn't in any
of those courses and as result, by the
time I had good old, down to earth,
conversations with folks they were just
flat out confused and in massive
information overload.
Well, no one left those conversations
(or will leave them) confused and
neither will you once you've finished
reading this.
First, let's talk about the basics of
attraction marketing so we're all on the
same page.
To put it simply, it's about using
marketing to attract the most likely
prospect to either join your business or
buy something you have to offer.
Everyone gets that part, where the gap
lies is in how to actually do it.
Here's how . . .
You start by defining WHO the right
prospect is. Who's your ideal customer?
Who's the best person to join your
business?
Once you've got a good idea (and it's
likely someone just like you) you take
the next step by asking a simple
question ...
"What are their biggest problems?"
Take some time to brainstorm this
yourself. Write out the answers on a
piece of paper so you can see your
answers in full clarity.
For example, if you're in the home
business industry, then your brainstorm
will look something like this.
- Getting more and better leads - Making
more money quickly - Recruiting with
ease
And the list may go on (and should), but
here's where MOST people mess up ...
Once you know their biggest problems you
MUST choose one to solve for them.
Now, at this point, you don't have to be
an expert. You just have to choose a
path - a problem to solve.
Let's say it's getting more and better
leads - that's the problem you want to
solve for people. Great!
Now you ask the next logical question
which is ...
"What are some methods for generating
leads online that work?"
Again this is a brainstorm, you don't
have to be an expert.
You'll likely end up with a list of
things like:
- Pay per click - Article marketing -
Video marketing - Facebook - Newsletter
advertising - Banner advertising - Etc.
Finally choose the one you like best and
here's where it gets hairy - do some
research.
Buy some products that teach you how to
get results with your chosen lead
getting channel.
Test what you learn in those products.
Most likely, you'll come out with some
positive results if you put your mind to
it.
You'll also make a few breakthroughs
yourself - things that weren't taught,
but you learned through the school of
hard knocks out there testing.
That experience you gain along with
those results BECOME your starting point
for adding unique value to the
marketplace.
Ok, so before we go any farther, let me
just quickly recap where we are ...
If we want to make attraction marketing
work for us, then we must FIRST know who
we want to attract, what their problems
are, choose a problem, go about gaining
some specific knowledge in the area of
solving said problem, and finally test
what we learn out there in the real
world. As a result you'll end up with
experience and result = value.
IMPORTANT: None of this means you must
be an expert - only a person willing to
go out and solve the problems, on a
basic level, of those you want to
attract.
Now here's where the "attraction magic"
happens.
We go back to the marketplace with our
solution - maybe we start out with a
simple lead capture page and a short
free report or video to explain our new
insights to help our target market
overcome their hurdles.
Here's the secret - When you create your
lead capture page be mindful of what
your prospect really wants, which is
ideally ...
An instant resolution to their most
immediate problem - and so that's
exactly what you want to provide them on
your landing page as a reason to opt in.
So if I were going to share with people
how to use article marketing to generate
free leads passively, I wouldn't have as
a headline "How To Use Article To Get
Free Leads" (It would work, but it's not
the best way to attract the BEST
prospects to you.)
A MUCH more powerful approach may be to
search our inventory of new found
experiences we've accumulated in the
school of hard knocks for the ONE simple
thing that will bring them the highest
level of results with the least effort.
So, I know that, for example with
article marketing, the simplest way to
double your results from what you do is
to simply, at the end of your articles,
instruct your readers to click your
resource box in the last few lines of
your article.
That sounds simple, easy, and effective
right? BINGO! That's what we advertise.
Maybe a headline like ...
"Who Else Wants To Discover A Little
Known Trick That's Guaranteed To Doubles
Your Free Leads Instantly And Forever
And Works In 3 Seconds Or Less"
Now we could do better, but I think you
get where I'm going. That second
headline creates a LOT more curiosity,
hence will have a higher conversion rate
for you, and ...
If we want to get deep, the second
headline also assumes that the person is
trying to get traffic already and hence
speaks more directly to the person out
there that is taking action to try to
get results in their business.
The person, not just thinking about
results, but actually working for them,
at the end of the day ends up being a
much better lead for you.
So you'll "attract" more action oriented
people who are who you want to attract
anyways right?
And all we did was we took something we
knew our prospects had as a problem, and
thought more intimately about the nature
of how they wanted that problem solved
and spoke to them right at the heart of
it - that's magic.
When you can do this, and maybe you need
to read this a few more times, you can
go into any marketplace and attract the
best prospects to you whenever you want.
Now, here's the last thing I didn't
mention.
We get confused when we have a lot of
general knowledge and no direction to
apply that information to create
meaningful results in our lives.
When you choose a specific group of
prospect, a problem they have, then go
about creating a solution for them
yourself now when you go out and market
your own stuff you do it with laser like
clarity, so in other words ...
Once you go through this process you'll
find you'll have a marketing message
that resonates with your BEST prospects
no matter where or how you choose to
advertise and as a result you'll suck
the attention of the best of the herd
like a hoover vacuum.
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