Bar none my favorite and in my experience the
most exciting way to drive massive numbers
into your downline in the least amount of
time is the strategy of newsletter marketing.
Today I'd like to share a few tips that will
help you get a maximum response from using
this form of marketing, pay close attention
because this stuff isn't in any e- books or
courses I've seen out there.
It works like this . . .
There are newsletters that cater to every
interest imaginable, from gardening to
raising poodles, so it only makes sense that
there are newsletters out there that serve
crowds of individuals wanting to earn a living
from home.
Because the crowd who reads these newsletters
are interested in starting a business and
looking forward to receiving more information
on starting a business from home they are an
extremely responsive crowd to get your
message in front of.
The best ad I've placed in one of these
newsletter brought in some 75 people in a few
days while I was still working the good old
JOB.
I gotta tell you, there's no better feeling
than coming home from the grind to see 50 new
people in your downline while you were gone.
The way that we as marketers can get in front
of these folks is to place an ad in one of
these publications.
What you might not know is there are several
types of ads that you can place in these
publications and each type will return a
different rate of response.
If you're anything like me, I know you're
probably wondering what's the BEST way to get
the highest response? If so listen closely .
. .
I've placed every type of ad imaginable in
these publications and bar none the best of
the bunch is called a "solo ad". It's a form
of an ad that goes out to the entire
subscriber base with no other competing
noise.
So right here you can see the advantage of
such a type of ad, but here's a reason why
you need to placing this sort of an ad above
all others that you may not have considered.
If you place any other ad you're competing
with both the content in that newsletter as
well as other ads, so to get maximum share
voice you want to be the only one there, but
the REAL reason why solo ads out pull all
others is because you control the subject
line of the emailing itself.
That's where the real power is in placing a
solo ad. The reason why is because even if
you've got a killer ad in the newsletter
competing with others that draws in clicks
like crazy if that email never gets opened it
doesn't matter one bit.
If you control the subject line of the
mailing now you control how many eyeballs
actually see the ad which is kingpin here. If
they don't see it they can't respond, so if
you get them to see the ad with a strong
subject line that gets them to open the email
the lion share of the work is done.
Another thing you might not know about this
form of marketing is that your response is
NOT so much driven by your call to action as
it is by placing your ad in the right
newsletter.
You could place a killer ad in a bad
newsletter and your responses will be low, but
you can place a mediocre ad in a killer
newsletter and you're almost assured strong
results.
So the key to newsletter marketing is placing
the right type of ad. A solo ad so that you
can control the subject line ensuring the
maximum number of people open the email and
picking the right newsletter to place the ad
in in the first place.
You get these two things right and you'll
find yourself coming home from work one day
with tons of people in your business while
you were away. Then not to long after you
won't be going to work because you're making
a full time living from your business.
most exciting way to drive massive numbers
into your downline in the least amount of
time is the strategy of newsletter marketing.
Today I'd like to share a few tips that will
help you get a maximum response from using
this form of marketing, pay close attention
because this stuff isn't in any e- books or
courses I've seen out there.
It works like this . . .
There are newsletters that cater to every
interest imaginable, from gardening to
raising poodles, so it only makes sense that
there are newsletters out there that serve
crowds of individuals wanting to earn a living
from home.
Because the crowd who reads these newsletters
are interested in starting a business and
looking forward to receiving more information
on starting a business from home they are an
extremely responsive crowd to get your
message in front of.
The best ad I've placed in one of these
newsletter brought in some 75 people in a few
days while I was still working the good old
JOB.
I gotta tell you, there's no better feeling
than coming home from the grind to see 50 new
people in your downline while you were gone.
The way that we as marketers can get in front
of these folks is to place an ad in one of
these publications.
What you might not know is there are several
types of ads that you can place in these
publications and each type will return a
different rate of response.
If you're anything like me, I know you're
probably wondering what's the BEST way to get
the highest response? If so listen closely .
. .
I've placed every type of ad imaginable in
these publications and bar none the best of
the bunch is called a "solo ad". It's a form
of an ad that goes out to the entire
subscriber base with no other competing
noise.
So right here you can see the advantage of
such a type of ad, but here's a reason why
you need to placing this sort of an ad above
all others that you may not have considered.
If you place any other ad you're competing
with both the content in that newsletter as
well as other ads, so to get maximum share
voice you want to be the only one there, but
the REAL reason why solo ads out pull all
others is because you control the subject
line of the emailing itself.
That's where the real power is in placing a
solo ad. The reason why is because even if
you've got a killer ad in the newsletter
competing with others that draws in clicks
like crazy if that email never gets opened it
doesn't matter one bit.
If you control the subject line of the
mailing now you control how many eyeballs
actually see the ad which is kingpin here. If
they don't see it they can't respond, so if
you get them to see the ad with a strong
subject line that gets them to open the email
the lion share of the work is done.
Another thing you might not know about this
form of marketing is that your response is
NOT so much driven by your call to action as
it is by placing your ad in the right
newsletter.
You could place a killer ad in a bad
newsletter and your responses will be low, but
you can place a mediocre ad in a killer
newsletter and you're almost assured strong
results.
So the key to newsletter marketing is placing
the right type of ad. A solo ad so that you
can control the subject line ensuring the
maximum number of people open the email and
picking the right newsletter to place the ad
in in the first place.
You get these two things right and you'll
find yourself coming home from work one day
with tons of people in your business while
you were away. Then not to long after you
won't be going to work because you're making
a full time living from your business.
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