Probably THE most important question you
could ever ask yourself as far as making
money in your home business is
concerned.
The moment I learned the true answer and
applied it to my business years ago I
realized an immediate doubling of gross
monthly revenues personally, and have
never looked back since.
To put it bluntly, if you want to have a
more profitable business as early as
tomorrow, it's wise to shut the door,
remove yourself from any and all
distractions, and pay close attention.
First, let me share with you why we're
discussing this today . . .
It's simple, there's just too much bad,
confusing, and miss information on this
carnally important component to your
online success.
Just a few days ago I was hanging out in
an online forum where this EXACT
question arose and . . .
Everything that was said, almost, was
wrong, based on the wrong metrics, and
aimed NOT at growing a more stable and
profitable business, but rather at
feelings which don't put money in your
pocket (we'll get to those feelings in
due time).
Method #1: Autoresponder ONLY
Some experts never send live broadcasts
and rely only on their autoresponders to
do all the work of follow up (unless
they're launching a new product).
The intervals they use vary from once a
day, once every other day, to strange
mathematical equations that I'm, to this
day, not a believer in.
Upside: You're hands free. You don't have
to expend mental energy thinking of what
to write your next newsletter about,
it's all autopilot. You'll also have
lower unsubscribe and complaint rates on
average than a more aggressive approach.
Another more subtle upside is, the
longer warm up period can tend to create
higher lifetime lead values over the
span of years.
Downside: This model requires extremely
high lead flow and patience. It can take
months with this slow drip method to
recoup your original advertising
expenses let alone see an ROI (return on
investment).
Who This Model Is Ideal For: It's an
ideal model for a ten to twenty million
dollar company with extremely high lead
flow and cash reserves, but not for the
every day average entrepreneur.
Method #2: High Sales Broadcasts Ratio
This is a model you'll see a lot in the
home business and internet marketing
arena and it's easy to spot for it's
high sales pitch broadcast ratio to
value driven emails.
Upside: Highest probability of immediate
monetization. Rotating offers, and
blasting them out without abandon will
certainly make you more money in the
short term.
Typically this model exists in a
business in an industry with a higher
available lead flow and short lead life
span.
The practitioners of this model mail
their fresh leads heavy to buy offer
after offer because they know through
experience if they don't monetize the
leads they've generated today with a 30
day time span it's likely they never
will, so they blast varying offers at
the list to maximize immediate sales.
Downside: This model is limited in core
lifetime lead value.
Meaning, you may win now, not long term
and you'll burn through your list fast
with high unsubscribe and complaint
rates which ultimately can get you
blocked by major ISPs. Generally the
practitioner of this model lives and
dies by their lead flow because if it
drops from one month to the next so will
profits.
Who This Model Is Ideal For: This is
generally a method that is seen in one
to three million dollar per year biz opp
heavy businesses with higher lead flow
and lower revenue per lead, again not
for the long term revenue driven
marketer.
Method #3: Hybrid Autoresponder +
Broadcast Messages
Some experts have a baseline
autoresponder sequence programmed into
their autoresponder and commit to bi
weekly or weekly broadcasts.
Upside: This is better, in my opinion,
than the prior models for the beginning
entrepreneur as far as cashflow is
concerned because you'll cut the time
period for self liquidation of leads
down and you'll positively reinforce
yourself psychologically on the
broadcast days with 1.5X to 2X sales
volume days which will keep you
motivated to push forward.
Downside: You'll notice the more
successful marketers that follow this
practice typically do a monthly or bi
monthly product launch to re coup ad
spends and produce the level of profit
that makes their business enjoyable. So
it's a good model if you're willing to
put out new product offerings every
month or every other month to keep
profits high.
Who This Model Is Ideal For: Typically
this model is found practiced
successfully in businesses that generate
between one million and 7 million
annually with a moderate to high lead
flow.
So we've been through three models so
far, but not what I would consider the
best for the beginning online home
business marketer. So whats best?
Method #4: Live Daily Broadcasts
Bar none the most effective, immediately
profitable, and long term revenue
driving way to develop relationships
with your list of prospects is to send
out at least two live daily emails, what
I call "episode", per day. One in the
morning or afternoon that's entertaining
and of high value, and another in the
other time slot that is meant to drive
traffic or direct your prospects to take
a positive monetization action.
Done consistently there is absolutely
nothing more powerful both in creating
immediate short term revenue gains and
developing rock solid relationships that
drive high long term lead and customer
values.
Now, I know you're not a believer yet,
so let me share a few things ...
A few months ago my business did about
$177,000 through our main merchant
account, and then the next month, while
I was away on vacation, and did not
emailing daily we did about $94,000.
Neither number is anything to scoff at,
but the difference between this one
singular habit being implemented or not
worth $84,000 (as either a pay cut or
raise depending on how you think about
it).
Also, I know you're probably thinking
that your prospect would get sick of it
when you're sharing daily via email, but
...
That's just not the case. It actually
works the opposite way. When I don't
email daily people wonder where I am.
It's all about the consistency. High
value and entertaining content shared
consistently leads to long term trusting
relationships.
And, a daily expectation and curiosity
to see ‚what's coming tomorrow.You
become a welcomed friend and part of
your prospect's daily routine that they
will miss IF you don't show up.
What about deliverability
and spam complaints?"
Let's talk about deliverability first.
Again, counter to common belief (which
would be, if you email more your emails
will be seen as spam and get blocked)
actually the opposite is true.
When you email a specific volume
consistently and daily the major ISPs
also get used to you and as a result you
end up with higher deliverability than
if you sent more sporadically.
Now let's look at spam complaints.
You'll see the same principle holds
true. When you email daily you actually
have less spam complaints than when you
don't.
You're probably wondering why this is
... am I right?
When you email daily you're creating a
"self cleaning oven" effect on your
list.
Those who aren't interested unsubscribe
a little bit at a time daily. As a
result, you're effectively cleaning your
list daily of time wasters and potential
spam complaints. It's like brushing your
teeth every day or going to the gym,
each time counts.
Here's the last thing I know you
probably still haven't gotten over:
If I email my list daily won't
more people unsubscribe?"
The answer is, probably, and that's
good! It's honestly something I don't
even give a second thought. Get rid of
the complainers early. Who cares if
people unsubscribe.
The only people that do care are the
people who live in a scarcity mindset of
"I've only got X leads and if I lose one
that's bad" and well, that's just
stinking thinking.
If you believe, and know to your core
that there's an infinite supply of leads
out there, and you make your business
about getting as many of them as
possible and then sharing value with
them daily via email, a highly
successful, fulfilling, and profitably
business you shall have.
So the final question is simple . . .
What sort of a day tomorrow would you
rather have? You already know my answer
and if you've come to the same
conclusion watch this ... https://daegansmith.infusionso
ft.com/go/sas/Jpgroup
In today's lesson, I'm going to show you
EXACTLY how to drive maximum traffic in
minimum time with newsletter marketing.
I mean like getting 9,421+ people to
click your link in your ads from a
single newsletter.
And ...
If that's not enticing enough, consider
this lesson worth at least $997 because
that's exactly how much it cost me learn
what I'm about to share with you right
now.
I'll tell you the story behind this $997
lesson in just a few, but first let me
bring you up to speed on newsletter
marketing.
In today's hectic Internet world where
"what works" seems to change almost
daily.
Where, there's always something "new"
THEY tell you - you MUST know in order to
grow a thriving business ...
I've found newsletter marketing to be
the THE most robust traffic generation
method I've ever used.
What worked way back in 2005 when I just
first started testing newsletter ads
works EXACTLY the same today, and ...
Where back in 2005 I was able to ride
the success of my newsletter advertising
campaigns to get out of my job and
eventually create a million dollar plus
per year business, today ...
Every first Tuesday of the month I
generate somewhere between 1,645 leads
and 2144 leads per in less than 24
hours, and ...
That's just one newsletter ad I have
going out.
Imagine having just one day like that
per month.
Now that day is the BIGGEST lead swoon
day I have from newsletter marketing
each month, but the true power behind
the engine is that I have many other
days of the month where I have 100+ -
800+ lead swoons all from good old
newsletters.
What if you had just 5 newsletters like
that driving traffic for you in your
business?
I know for a fact you'd be driving more
traffic than 99% of most marketers
online, and you can have it all set up
to go out for you by this time next week
using newsletters to drive the most
ultra responsive traffic that you can
find online on autopilot.
The first two mistakes we discussed:
- #1: "Quality Control"
Making sure you choose the RIGHT
newsletter makes or breaks the success
of your entire campaign.
Never choose the newsletter with the
most praise or the cheapest one you can
find.
Those are the two sure fire ways to
waste money in your marketing efforts.
Instead, put all newsletters you could
potentially place ads with through a
rigorous quality control process.
Mine is 6 steps, and I never place an ad
without putting the newsletter through
this process.
- #2: "Ad Placement Control"
Where you choose to place your ad in a
newsletter makes a WORLD of difference.
Most marketers choose to place the
cheapest ad that they can, but the truth
is the cheapest newsletter ad is NEVER
the most cost effective.
After $200,000 spent and hundreds of
newsletters tested over the years the
ONLY type of ad that you should ever
test with is a "Solo Ad"
And there are two reason why ...
1. With a solo ad your ad goes out to
the entire subscriber base without any
other competition noise. It's the only
thing the entire subscriber base sees
for that entire mailing.
2. You control the subject line of the
email. The subject line is what dictates
whether or not that email gets opened,
and something you should never lead to
chance.
You place a solo ad and you ensure the
maximum number of people open and see
your email ad, and that brings us to
today's mistake ...
Mistake #3: "Traffic Control"
The add that you create determines how
much traffic you're going to get once
that email is opened.
Most new marketers make the mistake of
creating and submitting the wrong type
of an ad with a newsletter.
And this mistake cost them a ton of
traffic.
Before I learned what I'm about to share
with you I used to pay copywriters $500
to $750 just to create a single ad for
me, and those ads didn't even get me as
much traffic as what I'm about to share
with you.
Why is driving maximum traffic from your
newsletter ads important?
It's simple ...
Newsletter marketing is what's called
"fixed cost" marketing, and what that
means is simply that when you place a
newsletter ad you pay a fixed amount and
no matter what happens with that ad your
money has been spent.
Well, in direct marketing whenever
you're placing fixed cost ads your ONLY
objective is to drive maximum results,
so to win with newsletter marketing
everything counts.
That's why I'm sharing all this
information with you ...
To make sure you avoid all the of the
costly mistakes that most make. As long
as you avoid them, newsletter marketing
can be your ticket to a stable,
thriving, and profitable online
business.
So with newsletter marketing, which is
as I just explained "fixed cost"
advertising, your objective with your ad
is to drive MAXIMUM traffic, and well
there's only one way to do that.
Now, it's time for my $997 story ...
Like I said, I would pay copywriters
$500+ to write ad copy for me, that was
until I happened to to find my way to a
marketing seminar in Atlanta GA.
The ticket price of that seminar was
$997 (cheap by today's standards), at
that seminar I learned the following
rule that has served me well ever since.
In newsletter marketing, short punchy
ads are the ONLY way to go.
I went home from that seminar and
decided to test the "advice" I was given
at that seminar instead of having
someone else write an ad for me.
I create one for myself, for the very
first time, and ...
It literally took me less than 4 minutes
to write my own ad.
That little "short punchy" ad got more
than twice the traffic as any ad I had
I learned my lesson fast,and so should
you. Don't make the mistake that many do
by trying to tell your whole life story
in your newsletter ads.
Save that for after they opt into your
mailing list.
Keep your ads short and punchy and
you'll be driving maximum traffic in
minimum time with your solo ads just
like the pros do.
Want to now how create ads that get a
LOT of traffic in 4 minutes or less?
Stay tuned, because tomorrow I'm going
to be sharing with the next detrimental
mistake marketers make in their
newsletter marketing efforts.
Imagine getting a swoon of traffic to
your website, but only a trickle of
leads ...
Make mistake #4 and that's exactly
what's going to happen to you.
Tomorrow I'm going to show you how to
convert up to 66.55% of your newsletter
traffic into leads, be there.
Don't miss this; https://daegansmith.infusionsoft.com/go/sas/Jpgroup
I just got off a LONG phone interview
that is soon to become some of the most
valuable and potentially dangerous
material I've ever made available.
What was the call about? Who was I
speaking to?
What we talked about was some of the
most dangerous personality marketing
strategies known to man.
Who I was talking to will remain a
mystery to everyone except those who
devour the full training once it's been
made available .
Why dangerous? Because, made use of,
what follows can either be used for good
or evil to create typhoon like income,
and fast, with nothing more than your
laptop and your brain.
Curious?
Before we go any further, I only require
that you commit to using what follows
for good.
If you can commit to that, I invite you
to read on . . .
A new and vastly different world of
online money making is about to revealed
to you.
Nothing makes more money or causes more
controversy than a powerful personality
unleashed through the power or marketing
through the simple and widely available
medium of email.
"5 Secrets To Getting Rich With
Personality"
1. Be A Super Hero – When I consult with
beginner, and even veteran marketers,
one constant objection I hear is that
their personality isn't interesting
enough, or more commonly phrased as the
question:
"Why would anyone listen to me?"
The answer is because you're the most
interesting person in the world, or at
least your persona is.
Have you ever seen those Dos Equis
commercials with the "Most Interesting
Man In The World?"
He's always surrounded by the most
beautiful women on earth who can't wait
to hear what he says next.
Why? Because he's the most interesting
man in the world of course.
My question to you is ...
Is he real or is he fictional?
I'll answer for you, he's a fictional
character. And a damn good one at that.
Just one look at him and you're
instantly intrigued.
"What's this guy all about?"
In his character, lies the first and
most dangerous tool in your arsenal for
making mega bucks.
Don't be you. Be the "Super Hero" you.
Create the most interesting character in
the world to speak to your audience
through and they will listen.
What's that I hear? "How?"
Sit down and think about who you'd like
to be, jack it up 17 notches or so, and
then, and this is key . . .
Write that character's back story.
Where did the character come from?
What beliefs does that character hold?
Is he or she bold?
What brought that character online to
entertain through email?
Speak and write from this voice and an
instant magnetism you shall create with
your audience.
Mr. X actually runs five different email
newsletters, within which, when he
writes, he's never himself.
He's always, for that niche "The Most
Interesting Man In The World" and all
five of his audiences eat it up.
Being a "Super Hero" pays.
2. Controversy That Can Make You
$500,000,000 – There is nothing more
boring or worthless than a person
without an opinion on anything.
One of the biggest mistakes all new
marketers make is to try to be exactly
that – Boring.
Never offensive, never taking a stand on
anything, and never taking any risks.
No one likes that guy (or gal) ...
Why would you want to know, let alone
read emails, from from someone who's so
weak that can't take a stand on
anything?
I, for one, delete every boring "white
bread" email that shows up in my inbox
and I suggest you do the same.
There's something funny about people.
Most are scared. They never voice what
they really think for fear of not being
liked, but . . .
If someone with the balls to say what
they're thinking comes out and says it –
that same, weak, scared individual, will
rally behind the fearless and highly
opinionated person as instinctively as a
moth being drawn to a flame.
Your prospects are silently screaming to
be lead by you.
They want you to tell them what to
think. They want you to say what they
can't.
You do that and they will fall in love
with you. Think hard about how you can
be more controversial and maybe one day
you too can get $500,000,000 deal too.
Let me put it to you this way . . .
Howard Stern, THE most opinionated radio
personality in history didn't make a
$500,000,000 deal for his radio show by
NOT having strong and controversial
opinions on everything.
The average individual fears offending
others, the great one doesn't because
the "Super Heroes" of personality
marketing know the secret power of
controversy.
It polarizes your audience.
Let's them know where you stand, and
whether they like it or not they WILL
listen.
The average Howard Stern "fan" listens
to his show 2 hours a day, the average
"objector" listens 2.5 hours a day.
Controversy gets attention, entertains,
gives people a reason to "tune in", and
makes you rich.
3. Which side of the bed did you get out
on? - I don't know about you, but every
morning when I wake up I roll over to
the right, wipe the sleep out of my eyes
and step out of bed.
Never do I think about it. Never do I
check to see if the ground is going to
be there. I just get up, roll over, and
put foot to ground, but ...
Why such blind faith?
Simple. The ground has always met me in
the morning as I stepped out of bed.
I've never had any reason to think it
ever wouldn't.
In other words, I blindly trust it's
always going to be there because it's
ALWAYS BEEN THERE.
Our days are full of these knee jerk
habits fueled unconsciously by blind
leaps of faith built on experience.
Use this to your advantage in your
marketing. Here's what I mean . . .
with your family from afar via your
email newsletter make sure you do it
daily AND at the exact same time.
This consistent repetition, whether you
know or believe it, is your secret key
to anything you want in life.
Here's why . . .
Just like the ground meeting me every
morning, if you show up in the inbox of
your subscribers every day at the same
time you're creating that same daily
consistency as all the other constants
in your life, my life, and your
prospect's life.
Over time it leads to trust.
They know . . . you're going to show up
at a certain time and because you always
do you've won their trust by shear
consistency alone.
A quick story from Mr. X - by applying
this strategy he's had people print out
his personality based email massages
every day and hand them out around the
office.
Because he was consistent and writes
with personality and a little
controversy sprinkled in he's had
singular people, by word of mouth and
print paper, grow his mailing list by
153 people by hand.
Consistency creates trust, trust creates
value, value creates wealth.
4. "Tell Me A Bedtime Story Mommy!"
Did your mom ever to tell you bedtime
stories? Mine did.
I remember as a small child I couldn't
wait 'til bedtime. I would pull out my
favorite book "Green Eggs And Ham" and
I'd say "Mommy read it to me again."
The one trick pony of influencing the
human mind is the power of story.
It never gets old.
Get good at telling stories, use them
often, use them over and over again and
they will love you for it.
It's a mistake to think that your
stories have to be grandiose in nature
to be effective.
Anything, as long as it's a story,
qualifies.
I've personally shared stories about
evicting crack heads, and Mr. X has
shared stories about the quality of
toilet paper at Morton's Steak House.
The funny thing is, people just can't
get enough.
A subtle, but powerful thing, about
stories is it's not how epic the story
is that determines it's entertainment
value, it's the level of personality and
realism. Be real.
"How do you get good at sharing
powerfully entertaining stories?"
It's simple. Read stories, newspaper
columns, books, watch movies.
Take note of what's powerfully
compelling to you, and then simply adopt
the styles you like and practice over
and over again.
There's no other option but to get good,
and when you do . . . Shazaam!
The touch of Midas will be yours too.
5. "Do What Oprah Does"
What does Oprah do? Whatever the heck
she wants. And so should you.
Don't imprison yourself to only
discussing topics you believe relevant
to your "niche."
Talk about what's relevant to you.
Oprah's show topics are purely her
desires and so should your "email
episodes be."
It's a mistake to think that your
reading audience wants to be educated
day in and day out.
The truth is, they'd much rather be
entertained for 5 minutes reading
something riveting (and what's riveting
is what you decide is riveting).
Remember your audience isn't made of
robots.
They're people, flawed, quirky, and
real. They gossip and have opinions on
more than just the topic of your
business so yeah . . . go there.
The novice marketer is flat, they have
no opinion and their emails read like
the instructions on the back of a box of
"Shake 'N Bake."
Why?
Because they falsely believe that their
audience is as one dimensional as they
are in their incessant need to earn a
quick buck.
On the flip side, the wildly successful
personality marketer does the opposite.
They know and exploit the fact that
we're all human and we all yearn to be
surprised and entertained.
They know that they can bridge any
topic, any story, into a good reason to
take another look at their product or
service.
They know that even before anything else
that entertainment, controversy, and
being larger than life supersedes all.
They go there first and then simply
bridge the gap.
If I can make money talking about
evicting crack heads to a bunch of
network marketers and Mr. X can make
money talking about toilet paper quality
to health nuts don't you think you can
to?
You can, and your level of belief in
that truth will, at the end of the day,
put you amongst the ranks of the rest or
the best.
Are you ready to be one of the best?
Really ready?. . . Let's see – Watch
this.
https://daegansmith.infusionsoft.com/go/sas/Jpgroup
The best thing about newsletter
marketing is the shear number of new
leads that you can drive into your list
in less than a day.
It never ever gets old sitting back in
my chair and hitting refresh on my
computer browser and seeing another
100 leads flowing into my list hourly,
Or ...
Looking at the daily stats to see 2,144
leads for the day and a cool $11,000 in
profits and you know you didn't do
anything.
It almost feels like you're cheating or
something. Almost ...
Go Here To Learn More:
https://daegansmith.infusionsoft.com/go/special/Jpgroup
Well, if seeing HUGE swoons of leads is
what gets you most excited in your
business, then today's lesson is for
you.
I'm going to show you exactly how to
make that happen by NOT making a mistake
FAR too many marketers make in their
newsletter marketing efforts, but ...
Before we get into the lead getting
goodness of today's lesson let me bring
you back up to speed on my favorite of
all lead getting methods - newsletter
marketing.
In the first lesson I shared with you
how newsletter marketing has absolutely
changed my life, and today brings me
2,144 leads per day passively.
But, more timely and important is that
fact that in today's ever changing world
this strategy isn't changing, and ...
Once you've got a few ultra responsive
newsletter lead streams flowing into
your business you've got an absolutely
unfair advantage over the competition....
And by the way....
Our team more than doubled their business from
a few thousand a month in revenue to over
$13,000 !
Go here to learn how; https://daegansmith.infusionsoft.com/go/special/Jpgroup
